Features / Insights

Advanced Analytics

Turn every survey into actionable insights.

Analyze performance across all surveys or dive deep into individual responses, question-level data, and audience segments — all in one place.

Available on Free 14-day trial

Understand your survey performance

Explore key analytics that show how users interact with your surveys — from overview metrics to deep drop-off insights.

Survey Performance Overview

Instantly see how your survey is performing across all touchpoints with real-time tracking of completions, rate, and time-to-complete.

Spot healthy or struggling surveys in seconds

Response Funnel

Track where respondents drop off between view, start, and completion. Identify bottlenecks and optimize your survey flow.

Turn drop-offs into conversion wins

Question-Level Analytics

Dive deep into completion rate and drop-off for every single question. Find the exact prompt that hurts your data quality.

Fix the one question that kills conversion

Device & Completion Split

Segment results across mobile, tablet, and desktop, and compare partial vs completed responses to understand who's really engaging.

Optimize for the audience that matters

Deep Dive Segmentation & Filtering

Go beyond surface-level metrics. Slice and dice your survey data to uncover the hidden patterns in how different audience segments respond.

Segment by answer Channel filtering Date range drill-down Audience grouping
  • Identify correlations between specific answers and high satisfaction scores.
  • Compare performance across Email, Web, and embedded channels over any date range.
Last 30 days
Web channel
Segment by answer 17 matching respondents
Clear all
Where
How satisfied are you with your purc…
Very satisfied
And
Pick the style you like best
Bold
75% target audience

Advanced charts for deep insights

Go beyond surface-level data with specialized visualizations designed for every survey metric.

NPS Breakdown

Net Promoter Score performance

REAL-TIME
72 Score
Promoters
78%
Passives
14%
Detractors
8%

CSAT Distribution

Customer satisfaction spread

4.8 avg
Excellent (5)84%
Good (4)12%
Average (3)3%
Needs improvement (1–2)1%
Satisfied Neutral

Every question type has its own custom chart in analytics

Overview

General Analytics

Beyond individual surveys, get a full overview of how all your surveys are performing in one place. Track engagement, response trends, and performance across your entire survey collection — all from a single dashboard inside Apricot.

Inside the app

Total Views

12,482

Responses

4,821

Completion Rate

64.2%

Responses over time

Partial vs Complete

Complete (72%) Partial (28%)

Device Split

Desktop
Mobile

Top Performing Surveys

Live insights
01
Customer Satisfaction Q4

Responses

2,104

Completion

88%

02
Product Market Fit Study

Responses

1,402

Completion

72%

Total Views Responses Completion Rate Responses over time Partial vs Complete Device Split Top surveys by responses Top surveys by completion rate

Outcomes

Smarter Analytics — Better Insights from Your Surveys

Understand customer behavior

See exactly how users respond, drop off, and interact with your surveys.

Improve survey performance

Identify weak points in your flow and optimize completion rates.

Increase response quality

Focus on meaningful data by analyzing real user behavior and patterns.

Make better decisions

Use clear, structured analytics instead of assumptions.

Optimize customer experience

Turn feedback into improvements that increase satisfaction and loyalty.

Start collecting feedback that grows your store.

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